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Piedmont M&A, an ATL mergers & acquisitions advisory firm, explains importance of understanding business value.

The Importance of Understanding Business Value

One of the most common questions asked to a prospective seller concerns the value of their business. It’s important to set valuation expectations on the front-end before approaching the marketplace. To start preparing your business for sale, you need to understand how companies are valued in your industry and the relative performance of your business compared to your competitors.

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